YouTube has been slowly hurting their small content producers. In this writing, small content producers will count as anyone whom is not a partner or has less than 2,000 subscribers. There are several examples of this, some more obvious than others.
Ratings
YouTube’s rating system was recently changed from a classic star rating system to a “thumbs-up or thumbs-down,” system. It’s subtle. Take a look at the ratios:
The ratios for the above video are: 5,071 : 133,152 (dislikes to likes).
The ratios for the above video are: 0:6 (dislikes to likes)
YouTube is not representing the ratios; they are representing the volume, which is quite unfair to small content producers. Small content producers may have a high percentage of people that like their video, but this person had 100% of voters like his video, and the bar is not at its max. Whereas nigahiga has only about 76% of voters like his video, and the bar is to the max.
This is unfair, YouTube.
Ads
On YouTube’s browse page, the default tab is “Popular”. This matters because there is no judging what makes a video popular. Most of the tabs used to be “most viewed”, “most discussed”, and “top rated”, which all were very self-explanatory as how you could be on the list.
This “Popular,” tab is a problem. It’s problematic because filtering between corporate junk. I was browsing this section today, and I found that there were several Harry Potter videos on the front page. Basically every three videos was a Harry Potter video from a partner.
In order to be on the popular tab, you must be a partner. It’s not a coincidence; everyone on the popular tab is a partner, always. The people who get the most views are on the popular tab. They’re excluding standard accounts.
Impossible to be Seen
On YouTube it is almost impossible to be seen when one is just starting out their channel. A family member of mine cannot get past the 20 subscribers they have, and they are making quality videos.
Run a search on YouTube for “iPhone 4″, and it’ll become clear; the videos that are number one through ten are all in the hundreds of thousands, if not millions, of views threshold.
This is an unfair comparison, some may say. Therefore, I will narrow the topic: I searched for iPhone 4 My Thoughts. The videos that appear in the top are still in the thousands of views threshold, while the videos below the fold are in the hundreds.
This is because of the YouTube search rankings. While YouTube has not released any official rankings in search, I have found that they tend to favor videos with at least 100,000 views. This means that it is very difficult to be noticed originally, but once you start being viewed, your growth is exponential.



